webinar statistics, also called Webinars, is an excellent way to measure the success and effectiveness of your marketing campaign. One of the many benefits to tracking these events is knowing exactly how many attendees you have, which makes it easy to determine what works and what doesn't. You can also look into the demographics of your audience to see where they fit in.
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The first step in making webinar statistics is to decide on a host webinar service. There are literally hundreds of options out there, so many that it would be impossible to determine how they will perform in terms of numbers without research. It's important for marketers to not get overwhelmed by all of the stats that they can view, however, and just focus on the information that they can gather. Once they understand how to analyze their statistics, however, they will be able to make informed decisions about which hosts to use, which webinars to schedule, and that webinars to skip.
After the decision has been made to use a particular webinar service or host webinars, the next step is figuring out how to get the information needed to evaluate the performance of the venture. This is the most daunting part for new marketers, as no two campaigns are ever alike. Since different marketers have different goals when it comes to these events, there will be different metrics that need to be measured. Some marketers want to simply see who completes the training, and others want to learn how much help was provided to the attendees. There are even webinar statistics that track the attendance of one of the most important elements of the training; interaction with the webinar host.
Webinar Statistics: What Are They?
When measuring the success of your promotional campaigns you need to know the types of people who are attending the events. How many people attend live events? While this is one of the more straightforward stats you can gather, it's one of the more difficult ones to interpret. A simple way to determine how many people attend live events is by looking at the average time that a visitor to the promotional webinar occupies before leaving. If you choose to use a webinar analytics tool this can be easily determined, but you should also gather visitor demographic data to determine which demographic is the most active.
Note - Who Vs Whom Guide
The next piece of webinar statistics to track is how long a person spends on a webinar. It's common for people to stop attending after the first five minutes. If you want to track the amount of time people spend on your training sessions, you'll need to know the average time that people spend on the webinars. Since there are many different types of webinars hosted, you'll need to track the overall average attendance, but keep track of specific webinar statistics for each of the different types of presentations.
Another very important metric that you must track is the overall brand awareness of your products and services. Although webinars have grown in popularity, they still haven't gained the level of popularity and recognition that social media and websites like Facebook have. A great way to integrate video into your webinar is to use an integrated video player such as Camstudio. This allows you to run your webinar directly from your web browser without the extra clicks required by other players. This is yet another highly effective tool for brand awareness and visitor engagement.
Finally, webinar statistics are also helpful when it comes to determining which promotional methods generate the most return on investment. Most marketers are familiar with the old stand by of direct mail, telemarketing, and cold calling. These forms of promotion all cost money and while they do bring qualified leads in, their conversion rate is usually quite low. If you're looking to improve your promotional performance, you should consider incorporating video into your campaign to bring in more interested customers.
Webinars have been around for quite some time and continue to grow in both popularity and value. As promotional tools they can be an extremely affordable way to connect with prospects and increase your company's overall profits. While you may not notice a drastic change in your sales right away, over the long run these statistical graphs will prove invaluable to marketers who are tracking their results. Knowing which methods are bringing in the most revenue can really help determine which promotional methods should be continued and which should be replaced with something else. By using the stats provided by webinar platforms such as WebEx to track your registrations and webinar attendance you'll be able to save money and time as well as learn about the success or failure of your campaigns.
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